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The world leader in eye care was launching a breakthrough product in a category plagued by negative equities generated by the failures of previous offerings, and needed a breakthrough identity and packaging system to influence eye care professionals and consumers worldwide.

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Brand Development by Design

Forward Branding & Identity
34 May Street
Webster, New York 14580
585 872-9222



 

Branding  Brand Development • Brand Strategy • Naming / Nomenclature • Identity Systems and Guidelines
Packaging  Package Design • Packaging Design Systems • POS • Production / Implementation
Communications  Business • Consumer • Web • Interactive

From our Rochester, New York office we service Syracuse, Buffalo and New York City, as well as US national and international markets.