Packaging

Packaging

The real essence of packaging

Clients the world over have leveraged our experience from over twenty years of creating and implementing package designs and package design systems that win at the shelf.

But what many don't realize is that the package gets put to work before it ever hits the shelf. Developing package design concepts early in the product development game creates opportunities to synthesize ideas and refine strategies - first within your own organization, then while working with channel partners. These positioning strategies can then be carried into marketing collateral and brand communications for a total winning effort.

If needed, we can help test concepts and provide data to support difficult decisions. This early optimization assures the package that hits the shelf is the right one, and the packaging design system you propose is understood and valued by trade partners - not cherry-picked in a way that undermines your go-to-market strategy.

 
Marcus James Wines
Marcus James Wines
Diamonds are forever
Revere Cookware
Revere Cookware
Revitalize without reshooting
 
Constellation Brands Packaging
Constellation Brands Packaging
Constellation Brands Packaging
Kodak EasyShare Cameras
Kodak EasyShare Cameras
It isn't always Easy to Share
Bausch & Lomb PureVision
Bausch & Lomb PureVision
Breakthrough design for a breakthrough product
 
Lake Country Wine
Lake Country Wine
Simple color and visual cues
Arbor Mist
Arbor Mist
Constellation Brands defined a gap in the market
Kodak PlaySport Video Camera
Kodak PlaySport Video Camera
It's time to play inside
Vicks Vaporizers
Vicks Vaporizers
Clarify segmentation, ease selection and purchase
 
Kodak PlaySport Point of Sale
Kodak PlaySport Point of Sale
We won't stick it on you
Xerox Inkjet Products
Xerox Inkjet Products
Emergency redesign regains distribution
Tipping Point Brewery
Tipping Point Brewery
Character from characters
Pyrex Bakeware
Pyrex Bakeware
Mouth-watering line extension
 
Wegmans Trenditions
Wegmans Trenditions
Premium private label
Kodak PlayTouch Video Camera
Kodak PlayTouch Video Camera
You have to pay more to play more
Kodak Memory Cards
Kodak Memory Cards
It's what's inside that counts
Bausch & Lomb Soothe
Bausch & Lomb Soothe
Acquisition makes smooth transition
 
Beach Party Reserve Wine
Beach Party Reserve Wine
Beach Party Reserve Wine
RoseArt Products
RoseArt Products
We're number 2!! We're number 2!!
Kodak EasyShare Sport
Kodak EasyShare Sport
Unique look for a unique product
Bausch & Lomb Alaway
Bausch & Lomb Alaway
Floor the competition!
 
LaserMax Counter Display
LaserMax Counter Display
From receiving dock to cash register cha-ching in no time
Alcame Hair Care Products
Alcame Hair Care Products
The world of beauty has standards of its own
SnagProof
SnagProof
The allure of the lure
 
Kodak Pulse Digital Frame
Kodak Pulse Digital Frame
Package graphics add powerful touch
Taylor Meat Naming
Taylor Meat Naming
Associating with the best
My Little Pony Camera
My Little Pony Camera
Leverage offshore packaging economics
 
Delsym Cough Suppressant
Delsym Cough Suppressant
Stand out and get noticed!
Bridal Keepsafe
Bridal Keepsafe
Clever and clear
Kimber Pepper Blaster
Kimber Pepper Blaster
See me. Feel me. Touch me.
 
Bausch & Lomb Contact Lens Products
Bausch & Lomb Contact Lens Products
One master brand, many great products
Upstate Farms
Upstate Farms
Even a commodity can be positioned, with a little Forward Thinking
 
Cribari Sparkling Wine
Cribari Sparkling Wine
Adding Sparkle back to sales
Wegmans Beef Burgers
Wegmans Beef Burgers
Baggin’ burgers and more
Scooby-Doo Digital Cameras
Scooby-Doo Digital Cameras
If you license, leverage it well
Jaccard Products
Jaccard Products
Look like you belong
 
Sorrento Stringsters
Sorrento Stringsters
Category expansion driven by naming conventions
Chill-Out Fans
Chill-Out Fans
Chill-Out needed to heat up sales
 
Interplak Power Toothbrush
Interplak Power Toothbrush
Design that proves the competition is obsolete
Kodak EasyShare Touch
Kodak EasyShare Touch
Sometimes tiers are good
 
 
 
Brand Development by Design