Collateral

Manage communications as part of a whole

Most collateral we produce - brochures, pamphlets, poster, etc. - are the extension of an identity system. As with packaging and interactive applications, graphic and photographic elements of the system are applied in ways that enrich the system while extending it to various types of communications. A visual relationship is maintained while the elements of emphasis can be varied. Consistency is achieved without boring and variations help create distinctions for subtle groupings of of content.

Many times our systems are implemented by a variety of communicators. We provide guidelines and templates that help insure integrity and appropriateness without limiting ease of application.

We offer specialized services for conversion of existing printed materials - from brochures to catalogs - into online, or smart-device applications. 
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Upstate Farms
Upstate Farms
Even a commodity can be positioned, with a little Forward Thinking
Seniors First
Seniors First
Applying sound branding principles to the non-profit world
 
SnagProof
SnagProof
The allure of the lure
KODAK Picture Maker
KODAK Picture Maker
Making the complex understandable
Getinge
Getinge
Great design supports your business objectives
 
Kodak Perfect Touch
Kodak Perfect Touch
Sometimes you need a gentle touch
Honeywell Air Purifiers
Honeywell Air Purifiers
A breath of fresh air
Dental-EZ
Dental-EZ
Acquisitions are not always EZ
 
Galls
Galls
Look the part
AMI Doduco
AMI Doduco
The best of both worlds
 
 
 
Brand Development by Design