Branding

Branding

We've been in the branding business for over 20 years. That means we've moved past goo-goo-eyed dreaming about catching branding's brass ring. There's wins to be had, but we understand that they come from developing smart strategies and tactical investments made with clearly defined business objectives - not pie in the sky flights of creative fancy.

We've developed and refined our processes so they can be clearly understood, internalized, and actionable by our client teams. We help you understand and master basic principles that will actually make you a better brander and your efforts more effective.

 
Expotential
Expotential
Simple strokes for visual impact
 
Arbor Mist
Arbor Mist
Constellation Brands defined a gap in the market
Bausch & Lomb PureVision
Bausch & Lomb PureVision
Breakthrough design for a breakthrough product
Red House Partners
Red House Partners
Linking to the past, presenting the future
Getinge
Getinge
Great design supports your business objectives
 
Upstate Farms Naming
Upstate Farms Naming
Aspiring to something more
AMI Doduco
AMI Doduco
The best of both worlds
 
Honeywell Air Purifiers
Honeywell Air Purifiers
A breath of fresh air
Party In A Box
Party In A Box
Using identity to breathe new life into a tired brand
 
Dental-EZ
Dental-EZ
Acquisitions are not always EZ
Kodak Picture Paper Naming
Kodak Picture Paper Naming
Make it yours. Make it clear.
UNYTE
UNYTE
Even acronyms can work harder
Kodak Express Stores
Kodak Express Stores
Express yourself globally
 
Kodak MarketMover
Kodak MarketMover
Moving markets and more
Kodak Perfect Touch
Kodak Perfect Touch
Sometimes you need a gentle touch
Seniors First
Seniors First
Applying sound branding principles to the non-profit world
 
Kodak Cares
Kodak Cares
Yellow meets green
KG Connections
KG Connections
Looking the part
Pyrex Bakeware
Pyrex Bakeware
Mouth-watering line extension
 
Image Link
Image Link
How much can you say with a symbol?
Galls
Galls
Look the part
Kimber Pepper Blaster
Kimber Pepper Blaster
See me. Feel me. Touch me.
 
Revere Cookware
Revere Cookware
Revitalize without reshooting
Upstate Farms
Upstate Farms
Even a commodity can be positioned, with a little Forward Thinking
KODAK Picture Maker
KODAK Picture Maker
Making the complex understandable
RoseArt Products
RoseArt Products
We're number 2!! We're number 2!!
 
Kodak Brand Basics
Kodak Brand Basics
Rules you can live with
Interplak Power Toothbrush
Interplak Power Toothbrush
Design that proves the competition is obsolete
 
 
 
 
Brand Development by Design