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Jeff Tara associate creative director

Enthusiastic & On-Target

Jeff’s always enjoyed art, but was never too enthused about becoming a starving artist. Luckily one of his buddies showed him a Communication Arts Magazine one day, to which he said, “I can’t believe people actually get paid to have this much fun.” He’s been an outstanding designer ever since.

Jeff’s always been on top of his game: founder and president of Fredonia’s AIGA chapter, president and captain of the club Ice Hockey Team, peer advisor and RA… all while in college. And when he wasn’t focusing on his stellar extra-curricular activities, he was courting his would be wife, Kelly, whom he also met at Fredonia.

Jeff and Kelly now have a beautiful baby girl together, Morgan, and in his more refined years, Jeff’s taken up woodworking and loves to renovate their home.

Jeff’s also got “a thing” for Tom Cruise movies, namely Top Gun, and can snap his fingers faster than Dana Carvey can play the drums in SNL’s Wayne & Garth skit.

Jeff’s Masterpieces:

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Top 5 At-Home Projects:

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Backyard
fence

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Stairway carpet
& oak risers

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Upstairs hallway hardwood floors

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Kitchen tile
on a diagonal

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Baby room
bookshelf

 

Top 5 Bands:
The Beach Boys
Guns & Roses
Sir Mix-A-Lot
Nat King Cole (for Christmas)
Tone-Loc

What makes a good brand: “A hot branding iron, and a steady hand.”

Jeff’s top 5 brands:

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Labatt Blue

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Guinness

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Bass

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Sam Adams

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Corona

 

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Brand Development by Design

Forward Branding & Identity
34 May Street
Webster, New York 14580
585 872-9222



 

Branding  Brand Development • Brand Strategy • Naming / Nomenclature • Identity Systems and Guidelines
Packaging  Package Design • Packaging Design Systems • POS • Production / Implementation
Communications  Business • Consumer • Web • Interactive

From our Rochester, New York office we service Syracuse, Buffalo and New York City, as well as US national and international markets.